At Phoenix Senior Living, exceptional leadership is defined not only by operational expertise but by the heart, presence, and unwavering commitment a leader brings to their community. Today, we are proud to celebrate one of our own whose dedication embodies everything we believe senior living can and should be.
Congratulations to Ashley Beckett, Senior Executive Director of The Pearl at Watkins Centre, for being named the 2025 Administrator of the Year by the Virginia Assisted Living Association (VALA).
This prestigious honor was presented during the VALA Diamond Awards Ceremony at the Virginia Assisted Living Annual Fall Conference—an event that celebrates individuals who elevate the standards of care, culture, and leadership across the state of Virginia.
Ashley stands among an elite group of leaders recognized for their profound impact on the lives of residents, families, and associates. We could not be prouder.
About the VALA Administrator of the Year Award
As part of the organization’s annual Diamond Awards, the Assisted Living Administrator of the Year Award recognizes leaders who demonstrate:
- Outstanding leadership
- Dedication to their community
- Deep commitment to residents and families
- Excellence in staff mentorship and development
- Meaningful contributions to the assisted living industry
According to VALA, the award honors administrators “who have demonstrated outstanding leadership through their dedication to the assisted living industry, to their staff, and to the residents and families they serve.”
Ashley exemplifies each of these qualities, not in isolated moments, but consistently—day after day, year after year.
A Leader Rooted in Purpose
At The Pearl at Watkins Centre, just outside Richmond, Virginia, Ashley has created a culture built on connection, dignity, and joy. Associates describe her as a leader who listens deeply, leads with humility, and inspires excellence through her actions.
Families know her as a steady presence—someone who communicates openly, supports them through life’s transitions, and treats every resident as an individual with a meaningful story to honor.
Residents see her as someone who shows up—not only for the big moments, but for the small ones that matter just as much.
Her teams often say, “Ashley doesn’t just lead the community—she loves it.”
This is what transforms a building into a home.
A Reflection of Phoenix Senior Living’s Values
Ashley’s recognition is a celebration of her personal achievements, but it also reflects the values we hold close at Phoenix Senior Living:
- Compassionate leadership
- Uncompromising resident experience
- Empowered, supported associates
- Partnership with families built on trust
- A commitment to excellence in all seasons of life
Her work at The Pearl at Watkins Centre not only elevates the community she leads, but also the broader PSL family. Leaders like Ashley move the canoe forward for all of us.
Award Video Presentation
Watching the award presentation, it’s clear why Ashley was selected. Her passion, presence, and deep respect for the seniors she serves shine through. The video tribute highlights her impact on resident life, staff culture, and the broader assisted living community in Virginia.
