World Class Service for Seniors

The Phoenix at Lake Lanier offers premier senior care with superior personalized care and a compassionate staff. Situated in Gainesville, Georgia but convenient to the North Fulton, Alpharetta, and Forsyth communities, our state-of-the-art facility offers luxury-style accommodations with a comfortable, small town feel.

We at The Phoenix at Lake Lanier recognize that aging and memory loss can affect everyone differently. Our facilities and services are designed to meet each resident’s individual needs, organized and delivered by a team of trained, dedicated, and engaged associates. Our mission is to cultivate a nurturing community to serve seniors with the personalized care they deserve.

Meet Nick Rowell, Executive Director

Nick has several years of senior living experience serving in many different roles including accounting, business office, and most recently the Regional Business Office Manager, where he traveled around the southeast supporting communities in this capacity. In addition to being a native son of Georgia, Nick launched his career with Phoenix Senior Living right out of college and is proud to claim his status as a Phoenix “homegrown” leader. He brings his knowledge and experience in the business office, managing quality assurance as well as his ability to manage multiple priorities in his regional capacity to the role as the Executive Director of the Phoenix at Lake Lanier.

Nick grew up in Woodstock, GA, and currently resides in Sandy Springs with his dog, Turner.  He completed his bachelor’s degree in Accounting from LaGrange College where he played football. For hobbies, Nick enjoys cooking, fishing, coaching little league, and cheering on his favorite sports teams.




Phoenix Senior Living, whose leadership collectively has been serving seniors in the Southeast for more than thirty years, is a company built on love that spans generations.  We believe that transitioning into your new home at The Phoenix at Lake Lanier welcomes a new chapter in your life, where seniors can live as independently as they desire — a life where seniors can live, love, and learn in a luxurious yet comfortable environment.

To learn more about Phoenix Senior Living, please watch our video and feel free to contact us if you have any questions.